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Direct Seller’s Consultant Count Grows

Mary Kay sets record for number of new consultants.

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By: Jamie Matusow

Editor-in-Chief

More than 165,000 people started independent Mary Kay businesses in April in the United States. This marked the largest monthly amount within the last 10 years, according to direct selling beauty company Mary Kay, headquartered in Dallas, Texas. The company, which sells skin care and color cosmetic products, also had a 9.5 percent increase in independent sales force members in the United States in the first half of 2011, compared to the same time period in 2010. March 2011 was its highest sales month in company history.

“For more than 47 years, Mary Kay has provided women of all ethnicities and backgrounds with an open-ended and unparalleled business opportunity, which in light of the ever-changing economic conditions is more compelling than ever before,” said Vice President of U.S. Marketing Yvette Franco. “We remain committed to enriching women’s lives worldwide, and are thrilled Mary Kay can provide at least one bright spot in our nation’s discouraging economy.”

Mary Kay Inc.’s annual seminar is going on now in Dallas until Aug 6. For more information see www.marykay.com.

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